Scroll Analysis Helps You Understand What Sections of the Page are Interesting to Users
The Scroll Analysis tool uses color to help visualize your user's interest on the page.
Areas of your page where users scroll quickly, paying little attention to the page content, are highlighted on red. Areas of the page which attract user attention more, are displayed in blue.
With this information, it's easier to understand where to position content on the page to maximize conversions.
How to Apply Scroll Analysis
Use Scroll Analysis to identify content which is attracting attention from a large number of users. Equally, pay attention to content on the page which users tend to be ignoring.
Then, test variations that position important information and calls to action in areas that get a lot of attention, and secondary information in other areas.
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