Tap Analysis is Compatible with Touch Screen Devices
Tap Analysis tracks where the user touches the screen on a touchscreen device. This feature provides specific insight into how your users are interacting with you content you publish.
Tap Analysis displays a visual representation of user touches to the touchscreen device, whether or not they land on a clickable link.
Making Use of Tap Analysis
A well optimized mobile site will attract a high propotion of clicks to a specific call to action.
But Tap Analysis can also point to a confused audience, perhaps revealing a high number of interactions with an unclickable image, for example.
You can also see whether or not your touchscreen users are successfully interacting with links on the page.
Tap Analysis helps you to identify usability issues with your touchscreen audience, enduring buttons and navigation are optimized for each spacific device.
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